Share Your Views - Infant Formula

First Steps Nutrition Trust are collaborating with academics at Swansea university to conduct some research to understand how the cost-of-living crisis and financial difficulties are affecting parents’ ability to access formula milk for their baby. This is a Swansea University research project led by Professor Amy Brown from the Faculty of Medicine, Health and Life Sciences.

There has been lots of discussion in the media about this issue and what support parents need if they need formula and find themselves unable to buy it for their baby. The research aims to understand the impact on parents of not being able to afford formula milk for their baby under 12 months old, how they currently try to access it for their baby, and how they think things could be improved. 

As part of this, participants are being recruited to take part in a short survey. There are TWO separate surveys, one for parents and another for people who are working or volunteering roles around parenting, infant feeding and food insecurity. Please share this survey link with parents based in the UK, aged 16+, with a baby 12 months or younger, who are fully or partly formula feeding before the 10 April 2025.

If you are working or volunteering in a role related to parenting, infant feeding or food insecurity, are based in the UK and aged 18+, please do consider participating yourself. You can fill out the survey here before the 10 April 2025.
 
It is hoped that the findings from our research will raise further awareness of the impact of formula milk prices and be used by policy makers and those working with families so that parents who use formula to feed their babies can access infant formula more easily in the future.

For more information about this research project, click here